sheng kee bakery

overview

From pineapple buns to mooncakes, Sheng Kee Bakery serves Asian pastries to communities all around the Bay Area; their Berkeley location, right across the street from campus, is a go-to spot for a quick and affordable snack or meal. The goal of the project was to redesign a restaurant's branding and create two complementary marketing assets.

After looking into Sheng Kee's history, I wanted to create branding that emphasized community, heritage, and cultural continuity through food, all while keeping it inviting and lighthearted.